Many membership organisations still work today with separate Excel spreadsheets, outdated tools and manual processes. This leads to inefficiency, errors and frustration for both staff and members. Information becomes scattered across different systems, making it difficult to maintain a complete and up-to-date view of your members.
Fedustria, the Belgian federation for the textile, wood and furniture industry, represents more than 1,800 companies. Previously, their member management was handled through a mix of separate Excel files and a standalone membership system, which led to inefficiency and a lack of overview. In collaboration with Savaco, Fedustria launched a digital transformation project aimed at centralising all member information and communication. They chose an integrated Dynamics 365 Customer Engagement platform, including modules for CRM, marketing automation and customer service, complemented by a member portal and links to their financial package. Thanks to this approach, Fedustria now has a future-proof platform that streamlines internal processes, serves members better and increases engagement.
Comeos, the federation for trade and services in Belgium, faced the challenge of transforming fragmented systems for CRM, mailing and events into one coherent whole. With the support of Savaco, Comeos implemented a Dynamics 365 solution that unified member communication, event management and account management. Dynamics 365 Sales was deployed as the central member database, linked to Customer Insights for automated marketing campaigns. In addition, a Power Pages portal was set up where members can register for training and sector meetings, and consult knowledge articles. All interactions via the portal are logged in the CRM, giving Comeos staff an integrated view of each member’s engagement. The transformation resulted in higher member participation, less manual administration and greater insight into member behaviour.
Bring your member management, communication and services together in one integrated platform. With Microsoft Dynamics 365 you work more efficiently, increase member engagement and gain control over your entire operations as a membership organisation.
Do you want to discover how Microsoft Dynamics 365 can streamline and digitise your membership operations? Together we will explore how to take your member management, communication and services to the next level.
