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Iveco-Maenhout is updating its CRM system with a kick-start programme

Iveco Maenhout is a dealer of IVECO commercial vehicles with five branches in West and East Flanders. The company offers a comprehensive range of services, from sales to after-sales, repairs and maintenance, as well as bespoke solutions. When their CRM system was due for an upgrade, Iveco Maenhout opted for a CRM Kickstart programme with Savaco.

Challenge

Need for a new CRM system

"For us, digitalisation means optimising and improving our business processes. Our aim is to provide our customers with better support, from the moment they purchase their vehicle right through to delivering the best after-sales service," explains Mathijs Gryspeerd, Sales Support & Marketing at Iveco-Maenhout.

It was with this in mind that the company realised some time ago that its existing CRM system was seriously outdated. Iveco-Maenhout therefore set about looking for a new CRM partner. "We approached various providers and, following a selection process, Savaco emerged as the best option," they explain.

Approach

CRM Kickstart: transitioning to a new CRM environment in the short term

Together with Savaco, Iveco-Maenhout opted for a CRM Kickstart programme. This programme involves rolling out a functional CRM system based on Microsoft Dynamics 365 within six weeks. “During a Kickstart programme, the company’s current data, processes and procedures are mapped out,” explains Mathijs. “We then look at how best to implement and improve those processes within the new CRM environment. All of this happens within a short timeframe, as a specific delivery date is agreed upon straight away, which all parties work towards.”

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Matthijs aan het woord over het CRM-Kickstart-traject van Iveco-Maenhout

Result

New CRM system based on Dynamics 365

Today, Iveco-Maenhout has a fully operational new CRM system based on Dynamics 365. The journey to get there was quite challenging for Mathijs and his colleagues: “We found the Kickstart process to be an intensive and challenging period involving a great deal of internal consultation and a lively exchange of ideas for the new CRM environment. Importing the existing data also proved to be a huge challenge, but with the necessary adjustments, we were able to bring this to a successful conclusion as well.”

Collaboration was central throughout the entire process and was viewed very positively at Iveco-Maenhout, says Mathijs: “The collaboration with Savaco was successful, mainly because the people at Savaco take the time to listen to our needs and our current processes. Even after delivery, they provide personalised support and follow-up to fine-tune our new CRM environment.”

Iveco-Maenhout will now continue to build on this in the near future. "During this project, we have mapped out the broad outlines for the further roll-out and digitalisation of processes within our company."

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